The 2014 App Engagement Landscape 5
Find #1: Overall Time in App is Increasing
Find #2: Time in App is Higher in Large Screen Devices
Find #3: Higher Mobile App Opens;
Longet Time Spent in Tablet Apps
Section One: Acquisition – Gaining Users 16
Find #4: Paid & Organic Users Perform the Same In-App
Section Two: Retention – Keeping Users 19
Find #5: App Retention is Increasing
Find #6: App Abandonment Risk is Still High
Section Three: Engagement & Marketing – Interacting with Users 27
Find #7: User-Enabled Push Leads to Higher Engagement
Find #8: Targeted Push Messages Have Higher Conversions
Your Five Key Takeaways for 2015
