互联网品牌营销落地全网营销特训营互联网品牌咨询互联网品牌推广
品牌咨询专线:18922358791
×

加入圈子

当前位置: 首页>品牌智库>数据中心> GSMA:2016移动经济报告(The Mobile Economy 2016)

GSMA:2016移动经济报告(The Mobile Economy 2016)

日期:   作者:帷幄咨询官网:品牌营销策划|数字营销案例|互联网品牌策划|品牌营销策划案例   阅读次数:475
2015 has been a year of continued growth in the mobile industry, with more than 76 billion mobile connections1 (representing 4.7 billion unique subscribers) and operator revenues of more than $1 trillion. The acceleration of 4G has been a major highlight; the global 4G connection base passed the 1 billion mark in late 2015. 4G networks are now available in 151 countries across the world.

The global subscriber penetration rate now stands at 63%, with regional penetration rates ranging from 43% in Sub-Saharan Africa to 85% in Europe. However, overall subscriber growth rates continue to slow, due to saturation in developed markets and the difficulties of connecting low-income populations in developing markets. The global subscriber base will reach 5.6 billion by the end of the decade, by which point over 7〇% of the world’s population will have a mobile subscription.

EXECUTIVE SUMMARY
1 INDUSTRY OVERVIEW
1.1 Mobile growing, but at a slowing pace
1.2 Technology migration underway
1.3 Revenue and investment trends

2 MOBILE DRIVING GROWTH AND INNOVATION ACROSS THE WORLD
2.1 Mobile industry delivering growth and jobs
2.2 Mobile driving innovation across the world
2.3 GSMA activities to support the developing mobile ecosystem

3 MOBILE ADDRESSING SOCIAL CHALLENGES IN THE
DEVELOPING WORLD
3.1 Addressing the barriers to digital inclusion
3.2 Delivering financial inclusion across the world
3.3 Disaster response: the central role of mobile technology
3.4 Mobile addressing social challenges in developing markets

4 RETHINKING REGULATION
4.1 New era, new approach
4.2 Safeguarding competition
4.3 Consolidation benefitting consumers



帷幄咨询是我国专注互联网品牌营销落地执行的第三方服务机构;主要服务项目有:全网营销特训营、互联网品牌营销微咨询、互联网思维培训、互联网实效性定制培训系统;助力传统企业互联网品牌转型升级,让互联网思维更加落地,促进线上业务更快发展。

关注你附近
下一篇:TalkingData:2015年12月 O2O应用潜力榜及年终榜单盘点
上一篇:易观智库:2016中国手机锁屏市场专题研究报告
分享到:微信QQ空间新浪微博腾讯微博人人网

你可能喜欢的文章: