Global ConsignIndex Co., Ltd 将于2012年9月20至21日（星期四、星期五）在上海绿地万豪酒店（卢湾区江滨路99号）举办第三届B2B营销峰会——新时代B2B营销高管亚洲峰会Neo B2B Marketer Asia Summit 。
论坛主题
此次活动将由海内外30多位演讲嘉宾出席，他们主要来自于著名企业的全球和亚太区营销高管，分布于不同的B2B行业（如工业原料、技术设备和专业服务等）的不同B2B营销领域（前端营销、品牌沟通和后端营销）。
社会化营销、云技术、移动互联网、web 2.0诸多全新的理念等将营销带入了崭新的时代，机遇与挑战并存，B2B的营销者们如何才能承担更多的重任？30位副总、首席营销官演讲嘉宾将做客本届论坛，为我们带来在新B2B营销环境下的最新动态——B2B demand generation需求发掘，B2B brand communication品牌沟通，B2B factory marketing后端营销。
举办初衷
在近些年来与客户的交流中，Global ConsignIndex Co., Ltd 发现，很多B2B营销者都表示自己遇到了诸多困难，例如：
-糟糕的demand generation需求发掘
-应当如何改进leads management销售线索管理策略
-如何在web 2.0时代制定最佳的营销战略
-怎样留住品牌忠诚度日益地下的客户
-改良低效的CRM系统和策略
以上这些问题都将是我们讨论的重点。此外，我们也欢迎您带着自己的问题和案例来到我们的峰会，与在场的嘉宾一同探讨研究。
日程与议题
Day One: Thursday, September 21st
07:30 Registration & Coffee
08:30 Welcome Address
08:50 Session 1: B2B Marketing Dynamics
09:30 Session 2: New Responsibilities
10:10 Tea Break & Networking
10:40 Session 3: Buy-In Oriented B2B Marketing Strategy
11:20 Session 4: Demand or Brand
12:00 Session 5: Market Automation Tech contributes the new value for B2B business domain
12:30 Session 6:
Track A (B2B demand stream)
A1. Direct Marketing to Generate Market Demand
A2. Complex Service Marketing
A3. New Account Marketing
A4. Engaging Sales Learning
Track B (B2B brand & PR 2.0 stream)
B1. Client Engagement 2.0
B2. Brand Loyalty
B3. B2B Brand Activation
B4. Content Marketing & Social Marketing in B2B Domain
Track C (B2B factory marketing)
C1. Industrial Marketing
C2. New Product Marketing
C3. Product Lifecycle Marketing
C4. Demand Forecasting in B2B arena
17:15 Night Gathering
Day Two: Friday, September 22nd
08:50 Session 9: Boundary between B2C and B2B Marketing is becoming blurred or cleared
09:30 Session 10: Innovation to Engage Demands vs. Neo Marketers Organization
10:10 Tea Break & Networking
10:40 Session 11: Focus from B2B selling process to buying phase
11:20 Session 12: Nimble Strategies for Today’s Small Organization on the Move
12:00 Session 13: Marketing Talent Engagement
12:20 Session 14:
Track D (New Marketing Arena - Case Study)
D1. Influencer Marketing
D2. Neuro-Marketing
D3. Professional media marketing
D4. Email marketing
Track E (New Communication Age - Case Study)
E1. Brand Strategy in digital 2.0 world
E2. B2B Brand Communication & PR
E3. Design global & local search strategy
E4. Guerilla marketing
Track F (Showcase & Solution Demo)
17:15 Wine tasting and networking
注：为照顾来自非汉语国家、地区的演讲嘉宾和参会者，本届论坛将全程英文运作，会刊等会议文件也将采用英文作为唯一语言。
演讲嘉宾
我们的演讲嘉宾不仅有经验丰富的营销专家，也有来自学术机构的市场学教授，从理论和实践的角度为我们带来全新的立体营销信息：
-VP of Marketing, Blue Coat System Asia Pacific & Japan
-Global VP of Marketing, Cisco USA
-VP-Marketing, Cisco Greater China
-Global Marketing & Communication Director , Tyco Electronics
-Global Channel Marketing Director
-Global Chief Marketing Officer, OpenText USA
-Interactive Marketing Director, Coca-Cola Asia
-VP-Communications, American Chamber
-Senior Director Marketing Asia Pacific, Citrix
-Strategic Marketing Director, Alcatel Lucent Asia Pacific
-VP-marketing, MFG
-Asia Field Marketing Head, Lumesse
-Marketing Head, Infosys China
-Marketing Director, Sherwin Williams Asia
-Marketing Director, CARLISLE
-Head of Marketing, SAP/Sybase Asia
-Director, Asia Communication, Texas Instruments
-Director, Product & Marketing, ADP
-Marketing Director, Dassault Systems, Asia Pacific & Japan
-President, Global Source Asia
-Head of Indirect Sales & Marketing, Mercer Asia Pacific & Japan
-Head of Marketing, Eaton Asia Pacific & Japan
-Head of Marketing & Operation, Raytheon Professional Service
-Head of Communications-China, Alfa Laval
-Former Marketing Head, Nokia Siemens Networks Greater China
-Head of Communications Asia Pacific, Global ConsignIndex
-Regional Marketing Director, TMF Group
-CEO, RMG International
-VP-Marketing, Tora Trading Services
-Head of Communications, CECCG
-Brand Director, Aon-COFCO Insurance
-Partner, Global Innovation & Marketing Organization, McKinsey
-Chief Principle Professor, CEIBS
-Marketing Director Asia, E&Y
-…
谁应当参与我们的峰会
如果您承担以下的B2B营销职能
-B2B Field Marketing
B2B前端营销Field Marketing
-B2B Market Communication
B2B市场沟通
-B2B Factory Marketing (Product Marketing)
B2B 后端营销（产品营销）
或是处于以下的B2B行业
-B2B Industrial Product & Material
B2B工业产品和原材料
-B2B Technology & Equipment
B2B技术和解决方案
-B2B Professional Service & Advisory
B2B专业服务和咨询
相信在本次峰会中您将获益匪浅！
关于Global ConsignIndex Co., Ltd和系列B2B主题活动
Global ConsignIndex Co., Ltd 是亚太区顶尖的B2B营销专家，专注于在B2B工业产品、原料行业、B2B技术设备行业、B2B专业服务和咨询行业的营销咨询服务，其中以前端营销为主。在此基础上，公司为更好地促成B2B各行营销主管的沟通会定期面向企业、行业协会和教育机构举办B2B营销峰会或论坛，由国际的B2B著名的营销专家学者和经验丰富的B2B营销大师们与嘉宾一起分享经验和技巧，探讨未来B2B营销的趋势。
如果您希望获取更多我们系列活动的信息，请点击这里 。
联系我们
欢迎您访问我们的论坛官方网站：新时代B2B营销高管亚洲峰会Neo B2B Marketer Asia Summit
报名参会或获取更多关于及Global ConsignIndex Co., Ltd系列活动 的信息，请联系：
周诗彤 Craig
市场部主管
E: cchow@consignindex.com
T: +86 21 5631 2858
F: +86 21 5631 3018
T: +86 21 5631 2858
帷幄咨询是我国专注互联网品牌营销落地执行的第三方服务机构；主要服务项目有：全网营销特训营、互联网品牌营销微咨询、互联网思维培训、互联网实效性定制培训系统；助力传统企业互联网品牌转型升级，让互联网思维更加落地，促进线上业务更快发展。
