According to comScore, there are 13 million Millennial Mom consumers in the U.S. with a combined purchasing power estimated at $170 billion in annual spending. This report is designed to help brands and advertisers – specifically those in the Retail, Consumer Goods, Consumer Electronics, and Automotive verticals – better understand Millennial Moms in order to effectively design and target mobile campaigns aimed at engaging them across the purchase funnel, as Moms move from discovering and being inspired by products, to researching more information about their features and benefits, to ultimately purchasing an item.
This report provides insight into:
• Who Millennial Moms are and how they use their mobile devices to support purchase decisions
• How brands and advertisers can reach and engage Millennial Moms using mobile
The major takeaways from the report cover three areas:
• Moms use mobile as a tool and as the ultimate shopping companion
• Moms are comfortable using multiple mobile devices and spend a lot of time across screens
• Location has a strong influence on how devices are used to make or support purchase decisions
