• An ever-increasing number of app publishers are utilizing Google Play
– There are now well over 1 million apps available on Google Play
• App downloads and revenue from Google Play increased dramatically over the past year
– Markets such as Brazil, Russia, Mexico, Turkey and Indonesia are driving growth in app downloads from Google Play
– Google Play is experiencing rapid expansion of monetization in established markets such as Japan, the United States and South Korea
• Games played a major role in the acceleration of Google Play revenue growth, but almost all app categories experienced expansion
– Games accounted for almost 90% of revenue in Q1 2014
• The freemium business model advanced its domination of Google Play app revenue, and represents a growing proportion of downloads
– Asian markets lead the way in generating freemium revenue
