移动数据跟踪与分析(MOBILE ATTRIBUTION ANALYTICS)核心内容:
Stuff Apps Could Do我们可以让App做这些事情
immediately fulfilling earlier promises; 自动填入用户信息
smart social recognition, closing the referral circle;智能社交辨别
bridging the app over to the original context. 连结app与原有的关键字或广告内容
Contextual onboarding - early result s脉络式用户导入 - 前期效果
Ecommerce apps pulled data on the ad creative 导入电商类应用的广告创意数据
Product shown in ad -> product used to onboard user 在广告中展示的商品 -> 利用该商品提高购买转化率
immediately fulfilling earlier promises; 自动填入用户信息
smart social recognition, closing the referral circle;智能社交辨别
bridging the app over to the original context. 连结app与原有的关键字或广告内容
Contextual onboarding - early result s脉络式用户导入 - 前期效果
Ecommerce apps pulled data on the ad creative 导入电商类应用的广告创意数据
Product shown in ad -> product used to onboard user 在广告中展示的商品 -> 利用该商品提高购买转化率