Mobile Viewability Explained
一张图告诉你,移动广告可视化分析
the definitive visual guide that answers the question, Was our Ad actually seen by a human?why is it so had to track on mobile,Understanding Mobile advertising Viewability.
- time,the lifespan of a mobile ad
- placement,a group effort to improve the industry
- delivery,creative unit type & data collection Options
- Viewable Impression requirements,Mrc-Accredited Measurer Requirements