Criteo：2015年第二季度移动电子商务报告(PDF 下载)
日期： 作者：帷幄咨询官网：品牌营销策划|数字营销案例|互联网品牌策划|品牌营销策划案例 阅读次数：441
Consumer mobile behavior continues to advance faster than retailers’ ability to keep up.
- U.S. mobile transactions cross 30% share: And it’s much higher for top-quartile retailers.
- Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t:Optimized sites have a better conversion funnel at every stage.
- Apps generated almost 50% of mobile transactions for retailers* who have made their app experience apriority: Mobile apps perform better than any other channel, including desktop.
- Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up40% of eCommerce transactions.
