Consumer mobile behavior continues to advance faster than retailers’ ability to keep up.
• U.S. mobile transactions cross 30% share: And it’s much higher for top-quartile retailers.
• Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t:Optimized sites have a better conversion funnel at every stage.
• Apps generated almost 50% of mobile transactions for retailerswho have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
• Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
