Mobile devices have quickly become a part of everyday life for consumers across the globe, with the world becoming more and more interconnected daily. Mobile device adoption has been a major talking point for digital advertisers for the past year. This comes as no surprise, with eMarketer predicting the number of tablet and smartphone users to hit 1.06 billion4 and 2.04 billion,5 respectively, by years end.
This means over 15% of the world population would own and use a tablet, and over 25% for smartphones. As the mobile marketplace and consumer adoption of smartphones increases, advertisers have taken notice. In 2014, mobile advertising spend versus desktop reached an all-time high of 41% of all US digital advertising spend.
