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GSMA:The Mobile Economy India 2015(印度移动互联网报告)

日期:   作者:帷幄咨询官网:品牌营销策划|数字营销案例|互联网品牌策划|品牌营销策划案例   阅读次数:391
The mobile industry in India has scaled dramatically over recent years to become one of the country’s biggest success stories. With over half a billion mobile subscribers, the Indian market is already the second largest in the world.Technology migration is under way and accelerating, with more than 40% of mobile connections forecast to be running over mobile broadband networks by 2020.


这份名为《移动经济 – 2015印度》(The Mobile Economy: India 2015)的最新报告发现,印度的移动用户数占全球总数的13%,而且随着该国巩固其作为紧随中国之后的全球第二大移动市场的地位,未来几年其用户增长预计将超过该地区及全球平均水平。此外,该研究还强调印度移动产业正如何快速地向新的移动宽带网络、服务和设备过渡,以及成为该国政府旨在向所有民众提供宽带连接的“数字印度”计划的主要推动因素。

《移动经济 – 2015印度》(The Mobile Economy: India 2015)报告目录:
1 Indian mobile market overview
1.1 Second largest mobile market in Asia, but a long way from saturation
1.2 The rise of new ecosystem players is redefining the mobile industry in India
1.3 Market dynamics: a highly competitive market
2 The role of mobile in delivering innovation and Digital India
2.1 Digital India: a government initiative to build a digital economy
2.2 Building Digital India through mobile
2.3 Innovation: mobile is changing the landscape of India’s digital industry
3 Mobile a key driver of growth and job creation in India
3.1 The economic contribution of the mobile ecosystem in 2014
3.2 Employment contribution of the mobile industry
3.3 Public funding contribution in 2014
3.4 Outlook and trends for 2015−2020
4 Regulatory enablers for Digital India
4.1 The fundamental importance of spectrum
4.2 Building the networks India needs
4.3 Ensuring a level playing field



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