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GSMA:The Mobile Economy North America 2015(北美移动互联网报告)

日期:   作者:帷幄咨询官网:品牌营销策划|数字营销案例|互联网品牌策划|品牌营销策划案例   阅读次数:379
The North American mobile industry has been the strongest performing of any developed region for some time. The region has seen substantial subscriber growth, early adoption of new technologies (such as smartphones and 4G/LTE) and strong revenue trends. The region continues to lead innovation in all areas of the mobile ecosystem, including hardware, access technologies, operating systems and new apps and services that are scaling rapidly and changing how individuals live and work. With the outlook for more subdued service revenue growth going forward, it is important that operators in the region continue to innovate, focus on quality of service, and collaborate realistically and effectively with the broader ecosystem. The success of the mobile industry to date reflects high levels of investment, as well as a regulatory environment that has historically leaned towards effectively protecting consumers and ensuring a level playing field as opposed to being unnecessarily burdensome.

GSMA:The Mobile Economy North America 2015(北美移动互联网报告)目录
1 North America mobile market overview
1.1 Limited subscriber growth forecast
1.2 LTE adoption is driving data growth
1.3 Technological change and competitive forces are ever-constant
1.4 Complicated but vital US 600 MHz auction due to begin in March 2016
1.5 Net neutrality: uncertain impact
1.6 Revenue growth outlook: T-Mobile continues to disrupt the US mobile market
2 Mobile’s contribution to economic growth in the region
2.1 Direct economic contribution of the mobile ecosystem
2.2 Broader economic impact of the mobile ecosystem
2.3 Employment and public funding contribution
2.4 Economic impact out to 2020
3 North America’s rapidly evolving mobile ecosystem
3.1 US remains the dominant source of technology innovation and disruption
3.2 The Internet of Things is already transforming North American homes and cars
3.3 Digital commerce is increasingly mobile-centric
3.4 Venture-capital funding: a key driver of mobile innovation in North America
3.5 Summary of GSMA Programme activities













































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