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GSMA:The Mobile Economy Asia Pacific 2015(亚太移动经济)

日期:   作者:帷幄咨询官网:品牌营销策划|数字营销案例|互联网品牌策划|品牌营销策划案例   阅读次数:397
The Asia Pacific region had 1.8 billion unique subscribers and nearly 3.8 billion connections (including M2M) as of the first quarter of 2015. It dominates the global mobile industry, already accounting for half of the world’s unique subscribers and connections. This dominance is expected to grow as the region’s subscriber growth continues at a faster pace than the rest of the world, adding 600 million new subscribers by 2020.

GSMA:The Mobile Economy Asia Pacific 2015(亚太移动经济)目录:
1 The mobile industry in Asia Pacific
1.1 Asia Pacific will soon account for the majority of the global subscriber base
1.2 Smartphone adoption is accelerating, helped by growing local supply
1.3 4G in Asia Pacific: a story of leaders and laggards
1.4 Mobile data traffic and revenues fuelled by migration to mobile broadband
1.5 Asia Pacific features many highly competitive markets
1.6 Messaging apps are popular in the region and having an impact on revenues
1.7 Revenue growth slowing, strongest in developing markets
2 Mobile driving economic growth and digital inclusion in Asia Pacific
2.1 Mobile a key driver of economic growth
2.2 Employment and public funding contribution in 2014
2.3 Outlook and trends in the period 2015-2020
2.4 Mobile delivering Digital Inclusion across Asia Pacific
3 Mobile enabling innovation and delivering Digital Societies
3. 1 Mobile enabling innovation and growth across the region
3.2 Digital societies in Asia Pacific
3.3 Mobile commerce in Asia Pacific
3.4 Realising the potential of the Internet of Things
3.5 Personal data and security in Asia Pacific
3.6 Future networks in Asia Pacific: the move to IP
3.7 Mobile as an enabler of social development
3.8 Mobile delivering financial inclusion in Asia Pacific
3.9 Disaster response
3.10 Tackling the gender gap in Asia Pacific
4 Enabling the potential of mobile across Asia Pacific
4.1 Good governance for digital societies
4.2 Building the Internet of Things and reaping the public benefits
4.3 Expanding financial inclusion through mobile money and encouraging digital commerce
4.4 Protecting personal data and privacy
4.5 Conclusions













































































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