This report was created in collaboration with Celltick, to provide greater insight into the way in which users interact with their handsets, and the applications they use. The data, rovided by Celltick, covers a period from April to July 2015, and is used by Celltick to customize their flagship product.
Celltick’s Start is a lock-screen replacement available from the Google Play store. The app lets users jump directly to their preferred applications, and content, direct from the device lock screen. To personalize the service the software also makes use of technical details including the phone model and installed software, along with network utilization, and this data was anonymized and provided to VisionMobile for analysis.
Extracting information, and insights, from raw information is what VisionMobile does best, so analyzing the data from Celltick was incredibly productive. Sorting through the massed data, to extract the interesting trends and patterns, has taken several months but led to some fascinating conclusions about how, and why, people are using smartphones today.
VisionMobile《2015年全球Android应用使用趋势》报告目录：
- About This Report
- Key Messages
- Sony Likes Music, Samsung Is More Social
- Games Are Popular, But Facebook Is Universal
- Extend and Embrace
- Language Choice Isn’t Just Geography
- American English
- Alphabet soup
- Android Evolution Leads To Less Unlocking
- Brazil Loves Wi-Fi, While India Prefers Cellular
- Wi-Fi use correlates with copper
- Wi-Fi at night, cellular during the day
- Indian Users Get The Most From Their Phones
- One glance can say it all
- When a glance leads to something more
- Japan Leads The Charge Towards 4g
- In Conclusion
- Research Methodology
- Terms of re-use
